Fall into the crap…the saga continues

What an exciting life the new Gap logo led. It snuck up on us, as if to pleasantly surprise us. Next, it got to experience the heady cut and thrust if the online design world via blogs and Twitter, where it gained multiple personalities and impersonators. It went viral, virtually became a meme, shot to fame, was widely reported on, made it to mainstream media and then, all of a sudden, it died. Snuffed out, not by a newer, younger model – but the old model it was meant to replace….Read the full article here



About laurenmorris

Central Saint Martins graduate, illustrator and designer working at Essence Digital in Soho. View all posts by laurenmorris

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: