Last night in central London, Ralph Lauren staged a 4D projection on their flagship store in New Bond Street. The Ralph Lauren projection was to celebrate 10 years in digital and architectural mapping enabled the giant projection to work across the Ralph Lauren flagship London store front. Witnesses were treated to spectacular effects with 50ft models, racing horses and the like and even scented mist to complete the experience.
November 12, 2010
Ralph Lauren 4D Projection