Yes, the mighty Isaiah Mustafa is back for Old Spice.
A new video was released yesterday on their Facebook page to explain that he is back.
Mustafa was the star of the brand’s “Smell Like a Man, Man” campaign which racked up more than 24 million views on YouTube last year, making it the most-viewed ad of 2010.
Just one ‘super-fan’ will be selected by the brand to seed the new ad to sometime in the next couple of weeks and the new ad breaks on the 7th of February.
This promotion is a huge gift to a fan of the brand and a smart incentive to get more people discussing Old Spice in social media channels.